Last updated: July 22, 2026

This Privacy Policy explains how Cheersparkle.com, doing business as Cheersparkle (“Cheersparkle,” “we,” “us,” or “our”), collects, uses, discloses, retains, and protects personal information when you visit https://cheersparkle.com/, create an account, request a quote, upload artwork, place an order, communicate with us, or otherwise use our products and services.

Data controller / business: Cheersparkle.com

Address: Building B1, Lugu Subdistrict,Yuelu District, Changsha, Hunan, China
Privacy contact: sales@cheersparkle.com
Phone: +86 (731) 8982-7630

1. Scope

This Policy applies to personal information handled through our website, online store, quote and contact forms, customer accounts, order communications, design-proof process, customer service, and related sales and marketing activities.

It does not apply to third-party websites, social networks, payment services, carriers, or other services that operate under their own privacy notices, even when we link to or use them.

2. Personal information we collect

Depending on how you interact with us, we may collect the following categories.

Information you provide directly

• Identity and contact information: name, business or organization name, job or team role, email address, phone number, billing address, delivery address, and social or messaging contact details.
• Account information: username, password or authentication data, saved addresses, wishlist, order history, and account preferences.
• Order and transaction information: products, colors, sizes, quantities, prices, discounts, payment status, invoices, tax information, delivery instructions, returns, refunds, and customer-service history.
• Customization information: logos, artwork, photos, sketches, names, numbers, team rosters, athlete size assignments, design instructions, color requirements, uploaded files, proofs, approvals, and revisions.
• Quote and inquiry information: program type, organization size, target date, budget, product interests, and messages sent through forms, email, phone, WhatsApp, or social channels.
• Marketing preferences: subscription, consent, opt-out, and communication preferences.
• Content you submit: product reviews, feedback, testimonials, survey answers, or other materials you choose to provide.

Please avoid sending unnecessary sensitive information. Do not submit medical information, government identifiers, payment-card security codes, or information about a child that is not needed to fulfill the order.

Information collected automatically

When you use the website, we and our service providers may automatically collect:

• IP address and approximate location derived from it
• Device type, browser, operating system, language, and settings
• Referring URL, pages viewed, links clicked, search terms, and session activity
• Shopping-cart, checkout, wishlist, comparison, and account activity
• Advertising and campaign identifiers, including UTM information
• Cookie, pixel, local-storage, and similar technology identifiers
• Security, fraud-prevention, error, and access logs

Information from other sources

We may receive information from payment processors, shipping carriers, fraud-prevention providers, advertising and social platforms, analytics providers, public sources, business partners, or a person placing an order on behalf of a team or organization.

If a coach, team representative, employer, parent, or other purchaser provides information about another person, that purchaser is responsible for having authority to provide it and for giving any legally required notice.

3. How we use personal information

We may use personal information to:

• Operate, maintain, secure, and improve the website and online store
• Create and manage customer accounts
• Respond to questions, quote requests, and design inquiries
• Prepare artwork, proofs, order specifications, and revisions
• Process payments, orders, shipments, returns, exchanges, credits, and refunds
• Communicate about approvals, production, inventory, delays, delivery, and support
• Verify transactions and prevent fraud, abuse, security incidents, and chargebacks
• Remember cart, wishlist, comparison, account, and cookie preferences
• Measure website performance and understand how visitors use our services
• Personalize content and measure or improve advertising
• Send marketing communications where permitted and manage opt-outs
• Maintain business, tax, accounting, warranty, and legal records
• Enforce our terms, protect rights and safety, and comply with law
• Evaluate or complete a merger, financing, acquisition, restructuring, or sale of assets

4. Legal bases for processing in the EEA, United Kingdom, and Switzerland

Where data-protection law requires a legal basis, we rely on one or more of the following:

• Contract: to provide quotes, process orders, create custom products, deliver purchases, manage returns, and provide requested service.
• Legitimate interests: to operate and improve our business, secure the website, prevent fraud, maintain customer relationships, and understand service performance, where those interests are not overridden by your rights.
• Consent: for certain advertising cookies, marketing communications, or other processing where consent is required. You may withdraw consent at any time without affecting earlier lawful processing.
• Legal obligation: to maintain records, respond to lawful requests, collect tax, and meet regulatory or compliance duties.
• Legal claims and vital interests: where necessary to establish, exercise, or defend legal claims or protect a person’s vital interests.

5. Cookies, pixels, and similar technologies

We use cookies, local storage, pixels, and related technologies for functions such as:

• Keeping the site secure and operational
• Remembering carts, account sessions, wishlists, comparisons, and preferences
• Measuring traffic, campaigns, and website performance
• Supporting embedded or linked social and communication features
• Measuring and improving advertising

The website currently uses Meta/Facebook advertising technology, including the Meta Pixel, and links to services such as Facebook, Instagram, and WhatsApp. These providers may collect device, browser, IP-address, page-view, and interaction information according to their own policies.

Where required, non-essential cookies and advertising technologies will be used only after the applicable consent or opt-in. You can use [COOKIE SETTINGS LINK] to review or change available choices. Browser settings can also block or delete cookies, but some website functions may not work correctly.

We do not respond to all browser “Do Not Track” signals because there is no uniform standard. Where legally required, we will process recognized opt-out preference signals such as Global Privacy Control as a request to opt out of sale, sharing, or targeted advertising for that browser or device.

6. How we disclose personal information

We may disclose personal information to the following categories of recipients for business and operational purposes:

• Website and commerce providers: hosting, WordPress/WooCommerce functionality, database, file-upload, account, cart, wishlist, comparison, and security services.
• Payment and fraud providers: to authorize payments, detect fraud, manage disputes, and process refunds. We do not need to receive or store the full payment-card number when it is handled directly by a payment processor.
• Production and fulfillment providers: factories, decorators, artwork or design support, quality-control partners, warehouses, and packaging providers involved in the order.
• Shipping and logistics providers: postal services, couriers, freight forwarders, customs agents, brokers, and delivery partners.
• Communication providers: email, phone, messaging, customer-support, and services such as WhatsApp.
• Analytics and advertising providers: partners that measure website activity, campaigns, audiences, or advertising, including Meta/Facebook where enabled.
• Professional advisers: accountants, auditors, insurers, banks, consultants, and legal advisers.
• Authorities and other parties: when reasonably necessary to comply with law, enforce terms, investigate fraud or security incidents, protect rights or safety, or respond to lawful requests.
• Transaction parties: actual or proposed buyers, investors, lenders, or advisers in a business financing, merger, acquisition, restructuring, or asset transfer, subject to appropriate safeguards.

We do not sell personal information for money. However, disclosure of online identifiers or activity to advertising partners through technologies such as the Meta Pixel may be considered “sale,” “sharing,” or use for “targeted advertising” under certain U.S. state privacy laws. Where those laws apply, you may opt out through [COOKIE SETTINGS LINK], a recognized preference signal, or by contacting us.

7. International data transfers

Cheersparkle serves customers and works with service, production, technology, and logistics providers in more than one country. Your personal information may therefore be processed outside the country where you live, including in countries whose data-protection laws may differ.

Where required, we use recognized transfer mechanisms and safeguards, such as adequacy decisions, standard contractual clauses, contractual protections, access controls, and data-minimization measures.

8. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to fulfill orders, support reorders, maintain design and approval records, provide warranties or remedies, comply with tax and accounting rules, resolve disputes, prevent fraud, and enforce agreements.

Retention depends on the type of information and legal requirements. For example:

• Account information is generally kept while the account is active and for a reasonable period afterward.
• Order, invoice, payment-status, shipping, and tax records are kept for the period required by applicable accounting and tax law.
• Custom artwork, proofs, approvals, and specifications may be retained to document the order and support requested reorders.
• Marketing information is kept until you opt out or it is no longer needed, with limited suppression information retained to honor the opt-out.
• Security and technical logs are retained for periods appropriate to fraud prevention, troubleshooting, and security.

We may retain information longer when required by law, a legal hold, dispute, investigation, or security need. When information is no longer required, we delete, anonymize, or securely dispose of it as appropriate.

9. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. These may include access controls, authentication, secure transmission, system updates, backups, vendor controls, and fraud monitoring.

No website, transmission, or storage system is completely secure. You are responsible for protecting your account password and for notifying us promptly if you suspect unauthorized account activity.

10. Your choices and privacy rights

Depending on where you live and subject to legal exceptions, you may have rights to:

• Know or access the personal information we hold about you
• Correct inaccurate personal information
• Delete personal information
• Receive a portable copy of certain information
• Restrict or object to certain processing
• Withdraw consent
• Opt out of marketing communications
• Opt out of sale, sharing, or targeted advertising
• Limit certain uses of sensitive personal information
• Appeal a denied privacy request where applicable
• Receive equal service and not be discriminated against for exercising a privacy right

To unsubscribe from marketing email, use the unsubscribe link in the message. Transactional or service communications about an order may continue.

To submit a privacy request, email sales@cheersparkle.com with the subject line Privacy Request. Describe the right you want to exercise and the country or U.S. state where you live. We may need to verify your identity and authority before responding. An authorized agent may submit a request where permitted, but we may require proof of authorization and direct identity verification.

We will respond within the period required by applicable law. If we deny a request, we will explain the reason and any available appeal process where required.

California and other U.S. state notices

Residents of certain U.S. states may have rights to know, access, correct, delete, or obtain a copy of personal information and to opt out of sale, sharing, targeted advertising, or certain profiling. California residents may also have the right to limit certain uses of sensitive personal information and to receive information about categories of personal information collected, sources, purposes, and recipients.

In the preceding 12 months, we may have collected the categories described in Section 2 and disclosed them to the recipient categories described in Section 6 for the stated business purposes. We do not knowingly sell or share personal information of consumers under 16.

EEA, United Kingdom, and Switzerland

Where applicable, you may complain to the data-protection authority in the country where you live, work, or believe a violation occurred. You may also ask for information about applicable international-transfer safeguards.

11. Children’s privacy

Our website and online store are directed to adults purchasing for teams, organizations, businesses, or households. They are not directed to children under 13, and we do not knowingly collect personal information directly from a child under 13 through the website.

Adults placing team orders should provide only the athlete information reasonably necessary for sizing, personalization, and fulfillment, and should have appropriate authority or consent. Do not create a customer account for a child or submit unnecessary information about a minor.

If you believe a child has provided personal information directly to us without appropriate authorization, contact sales@cheersparkle.com so we can review and take appropriate action.

12. Third-party links and services

The website may link to social networks, messaging services, carrier tracking, payment providers, or other third-party sites. Their privacy and security practices are controlled by them, not by Cheersparkle. Review their privacy notices before providing information.

13. Changes to this Policy

We may update this Policy to reflect changes in our services, providers, technology, or legal obligations. We will post the updated version on this page and revise the “Last updated” date. If a change materially affects how we use personal information, we will provide additional notice where required.

14. Contact us

For questions, privacy requests, or complaints:

Cheersparkle.com, doing business as Cheersparkle
Address: Building B1, Lugu Subdistrict,Yuelu District, Changsha, Hunan, China
Email: sales@cheersparkle.com
Phone: +86 (731) 8982-7630